Private Equity firms are partnering with The Growth Cooperative for a variety of reasons. Deep understanding and relationships in the eye care market make it easy for us to rapidly identify practices for sale and educate them to the unique private equity opportunity. We are platform builders and move into markets with the intent of creating market-leading, salable groups ready for purchase or partnership by our participating private equity firms.
Market Research and Marketing: We offer a sophisticated data of over 10,000 professionals that delineate who is “ready” for sale and who is on the bench. Sophisticated email and direct mail techniques allow us to reach more of the right practices for our partners. We are not looking for opportunities to come to us. We manufacture opportunities with practice owners that otherwise have not thought to pursue a practice sale.
Educational Dinner Meetings: The Growth Cooperative conducts two to three dinner meetings each month in markets across the US. We take responsibility for the planning, attendance and conduct the presentation to educate the doctors in attendance on the value of working with your firm. After the meeting, we build a platform of practices for the PE firm’s consideration. We provide these dinners at cost for your sponsorship. Your sponsorship ensures all business developed at the meeting is yours.
Platform Development: Our partners share the demographics they seek in their prospective purchases – MD, OD, MD/OD. Practice size. Medical v. Optical. We use these guidelines to create a platform of practices that meet the private equity partners requirements. Our practice platforms are individual practices coming together in a specific market to form a group of five (5) or more practices ready to sell within 90 days. We vet all practices to ensure they meet the criteria. We collect necessary financials, provide practice sale estimates in accordance with purchaser guidelines and ensure the platform that gets presented in exactly to the specifications of our equity partner. Sure, our partners pay a little more for the platform privilege, but the end of the acquisition process means market dominance and leadership for that firm.
Pre-Sale Implementation: We are all aware of the dreaded dip in productivity as soon as the sale is consummated. All energy and motivation is used during the sale process and then is unavailable for the hard work (implementation and integration with corporate) now that the sale is complete. We offer ‘pre-sale’ implementation programs that use the energy of the sales process (and the promise of a closed deal) to align the practice with corporate programs, policies, products and a variety of productivity elements that mean the difference between a good purchase and a great purchase.
Post Sale Implementation: After the sale is complete, the real work has begun to realize the return on investment you seek. If you’ve been closing all of the deals we’ve been bringing, your operations team is stretched to the limit. We’ll step in and bridge that gap, bringing efficiencies to your implementation until your team can catch up.
The Growth Cooperative is now the leading provider of practice sale representation to private equity and a great way to supplement your sales and operational efforts.